ROSHN Group Partners with 10KSA to Raise Awareness of Cancer Prevention

ROSHN Group has announced its strategic partnership with 10KSA, the national health awareness initiative dedicated to promoting cancer prevention and early detection. This partnership reflects ROSHN Group’s ongoing social responsibility efforts to promote public health and underscores its strategic commitment to empowering individuals to adopt more conscious and sustainable lifestyles that enhance overall quality of life.

The initiative, which expanded its mission in 2015 to include public health and disease prevention, aims to engage all segments of society in raising awareness about cancer prevention and the importance of regular checkups, while fostering a broader culture of health and wellbeing. The lavender color was chosen as a symbol representing awareness of all types of cancer, embodying unity and solidarity with patients, survivors, and their families.

Throughout this month, ROSHN Group will launch a series of activities and events across the Kingdom, with ROSHN Front in Riyadh and ROSHN Waterfront in Jeddah hosting interactive activations that promote preventive health awareness through regular checkups and early detection, helping improve recovery outcomes. Participants will join in forming a lavender-colored ribbon symbolizing the initiative’s message “Together for Health.” 

The events will feature health awareness programs, engaging activities, and lavender planting experiences, all documented and shared via social media under #10KSA. In addition, ROSHN Group will announce a range of health-focused initiatives in collaboration with local associations across multiple cities to further raise awareness and provide essential healthcare services to the community.

Commenting on the partnership, the Group Chief Shared Services Officer at ROSHN Group, Ghada Alrumayan, said: “The 10KSA initiative marks a transformative approach to health awareness, one that bridges knowledge, responsibility, and collective action. At ROSHN Group, our partnership with this initiative goes beyond social responsibility; it reflects a vision we firmly believe in true quality of life begins with self-awareness and an understanding of those around us. We are committed to fostering a sustainable culture of prevention to empower individuals to make conscious choices for their well-being and transform awareness into a way of life, in line with Saudi Vision 2030’s aspiration to build a society enriched with both knowledge and health.”