ROSHN Urban Program
Integrated Urban Vision Shaping the Future of Jeddah
ROSHN Urban Program elevates Jeddah’s global standing and urban landscape through a comprehensive masterplan that bridges neighborhoods and fosters seamless integration. By unlocking new development horizons, the Program builds a more connected, human-centric city that enhances the quality of life for residents and visitors while honoring Jeddah’s rich cultural and architectural heritage.
Retail
Offices
Residential
Core Elements
A seamless urban evolution transitioning from traditional human-scale streets to a contemporary sustainable district, driving Jeddah’s growth while honoring its cultural roots.
A vital urban artery featuring diverse public spaces and serving as a central hub for culture, wellness, and community. It links different experiences, from sports and exhibitions to spiritual and environmental landmarks, creating a key destination that reinforces the region’s identity for residents and visitors.
A green system that spreads nature across the city through large parks, local gardens, and shaded connectors. Inspired by Jeddah’s cultural origins, these integrated spaces transform the urban environment into an open landscape that reflects the city’s history, and serves as a natural escape.
These neighborhoods offer a diverse mix of housing, services, and public spaces designed for local accessibility. By prioritizing walkability and community interaction, the design fosters a strong sense of belonging and encourages social cohesion among residents.
Movement is redefined as a seamless urban experience, integrating residents and destinations through a comprehensive transit framework. This system links development zones directly to the pulse of Al Balad and the wider city via a high-capacity network of metro, rail, public transit, and walkable connections, ensuring peak efficiency and effortless city-wide access.
A collection of iconic destinations along the Makkah Spine that embody Jeddah’s unique identity. By creating hubs like the Sports Complex, Convention Center, and "The Lens" gateway, the city creates a high-energy district that stimulates social engagement and commercial vitality, establishing a definitive sense of place.
Human-Centric Urban Environments
A comprehensive masterplan and diverse projects are reshaping the urban landscape to create safe neighborhoods and vibrant community spaces, placing people at the heart of development and fostering sustainable cities.
Enhancing Jeddah's unique urban identity
Celebrating Jeddah’s architectural legacy through designs that seamlessly fuse tradition with modernity. By revitalizing landmarks like Al Balad extension, we define a visual identity that captures the city’s soul and commands a distinct urban presence.
Advanced Infrastructure & Integrated Mobility
Modern infrastructure and unified transit networks connect neighborhoods and vital hubs, streamlining movement across the city. By ensuring fast and seamless access to services, we foster a balanced urban environment that meets future needs.
Enabling Investments and Economic Development
Diverse investment opportunities driving economic diversification and bolstering Jeddah’s competitiveness. By empowering the private sector as a key partner, we are creating a thriving business environment aligned with the city’s strategy and Saudi Vision 2030.
20M+SQM
Total Program Land Area
100K+
Homes Across All Program Elements
2.7MSQM
Green & Open Spaces
4.6M LM
Road Networks
Gallery
How does the Program benefit Jeddah, residents, and the Kingdom?
ROSHN Group program represents a wide‑ranging strategic framework aimed at contributing to the enhancement of Jeddah’s urban landscape and supporting its urban development in a manner that reflects the city’s rich cultural heritage, as well as creating more job opportunities. The Program aims to revitalize those assets to create dynamic hubs that foster a thriving economy built on trade, tourism, culture, innovation, and education. It contributes significantly to realizing Saudi Vision 2030 objectives, specifically supporting the goal to rank Jeddah among the world’s top 100 most livable cities, while driving local economic growth and creating job opportunities.
Will ROSHN Group’s program consider the cultural identity of the city?
Throughout every phase, from master planning and design to construction and operation، ROSHN Group prioritizes preserving and enhancing the rich cultural and environmental heritage of Jeddah. This commitment ensures that future generations can enjoy these iconic landmarks. By integrating Al Balad Extension area into the project's master plan, ROSHN Group aims to actively protect and safeguard this invaluable legacy.
What is the economic impact of RUP?
Supporting economic growth is a key pillar of ROSHN Urban Program, in line with national priorities and Vision 2030 goals, by creating new opportunities for business, investment, and private sector participation. The Program contributes to creating environments that stimulate business activity and attract a diverse range of partnerships. Its phased development approach enables private sector-led investment and delivery, while strengthening local content By engaging local supply chains and national companies throughout all stages of development, the program also contributes to job creation and broader economic development across Jeddah and beyond.
How is the ROSHN Urban Program (RUP) different from other development programs and initiatives in Jeddah?
ROSHN Urban Program complements other projects and initiatives focused on the development of Jeddah, with all efforts working in harmony to strengthen the city’s position as a prominent destination, in line with national objectives While other projects, such as Jeddah Central and Al Balad Development focus on specific destinations and sectors, such as tourism and culture, ROSHN Urban Program represents an integrated urban masterplan that spans multiple sectors and districts across the city, connecting them to enhance Jeddah’s overall appeal and enrich the experience of its residents and visitors.
When will the ROSHN Urban Program be complete?
The ROSHN Urban Program is a city-scale development that will be delivered in long-term multiple phases. Further details will be shared as phases are defined and timelines are confirmed.
How does ROSHN Group’s program ensure environmental sustainability?
As a leader in sustainable development, ROSHN Group plays an active and vital role in achieving the goals of Saudi Vision 2030. To this end, ROSHN Group has developed a comprehensive sustainability strategy focused on preserving natural environments and wildlife, conserving materials and resources, and reducing waste and emissions. The Group is committed to ensuring its programs remain as sustainable as possible across all stages of development, construction, and operation by utilizing the latest technologies and ensuring that all project partners adhere to the highest sustainability standards.
